Tuesday, February 27, 2024
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Geo Marketing Analyst at Vodafone Ghana

Reporting to the Geo Marketing & Research Manager (Insights) the role holder will lead the geospatial market, consumer understanding and provide technology insights on expansion, network strength to ensure timely availability of location-based market insights and the local relevance of Vodafone Ghana’s initiatives, offerings, and executions.

Propose marketing solutions based on data collection and analysis through the DB and GIS software.Apply & develop new analytics to yield business insights.

Key Accountabilities And Decision Ownership

  • Customer and Market Profiling
  • Integrate and analyse market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones etc).
  • Liaise with various national and local governmental agencies, research institutions and other organizations to access secondary data for a robust geo-marketing capability.
  • Provide in-depth understanding of regional and zonal operational and financial performance
  • Support Marketing, Customer Operations, Sales & Distribution, MFS and Enterprise Business with insights for roll-out efforts (Outdoor visibility, POS deployment, etc).

Footprint Expansion

  • Recommend and drive the prioritization of network coverage expansion efforts with rigorous market analysis.
  • Lead the development and use of user-friendly GIS tools for spatial awareness, decision making and executions.
  • Provide web apps for wireless planning and service qualification.
  • Support Network engineers with visualization of existing and proposed towers and cell locations, RF coverage, fibre infrastructure, and the suitable areas for new antennas.

Market Intelligence

  • Proactively gather intelligence on competitors in the regions versus Vodafone Ghana’s regional and territorial footprints.
  • Propose marketing solutions based on data collection and analysis through the DB and GIS software.
  • Apply & develop new analytics to yield business insights.
  • Maintain quality control of collected information, ensuring accuracy and privacy.

Core Competencies, Knowledge, And Experience

  • In-depth experience in Business Analysis & Planning.
  • Experience using SQL and Statistical languages, data mining & geo-marketing modelling (GIS Technologies, Big Data Tools, ETL Tool / Esri ArcGIS or other GIS tools).
  • Aware of various sources for official statistics.
  • Experience in database management (systems & processes) is highly desired.
  • Knowledge of consumer behaviour and psychology.
  • Very strong business acumen and competitor awareness.
  • Mastery of Ghana’s geography, demography, and economic trends.

Technical /professional Qualifications

  • University degree in Geo-Informatics, Geomatics, Operations Research or Geography with adequate Business Courses.
  • Master’s Degree in Engineering Management, Business Intelligence Systems is a plus.
  • 5+ years relevant post National Service working experience in Telecoms/FMCG.
  • Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented.
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